Andersia Silver
Public relations activities for the real estate industry and the tallest building in Poznań
Andersia Silver is a development by the German Von der Heyden Group and the most desirable office location in Poznań. The tallest building in the city (116 metres high!), located in the heart of the capital of Wielkopolska, was erected to inspire and help tenants take bold steps towards business development. Almost 40,000 m2 of comfortable space awaits the tenants at Andersia Silver, providing a unique view of the city skyline and delivering the highest technical standard.
Objective
- Connecting Andersia Silver with potential tenants – start-ups, entrepreneurs and corporations.
- Reinforcing the brand image as a meeting place for Poznań’s dynamic business community.
Solution proposal
- We created a responsive website showcasing the main assets of the development.
- We were responsible for handling social media on LinkedIn.
- We created and distributed regular business communications to the media.
Results
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Website
The website was integrated with Google CRM and analytics tools.
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LinkedIn community
The brand regularly publishes content on investment and business market studies, as well as information that may be of interest to the business community.
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Publications in the media
Information about Andersia Silver was regularly published in the media, including: Onet.pl, Business Magazine, Property News, Codzienny Poznań and others.
