Confashion
E-commerce platform for an original fashion brand
Rok współpracy: 2017
Confashion is a modern fashion concept from Poznań. The love of prints and colour distinguishes it from other Polish brands. Confashion’s style is an unpretentious, metropolitan and cosmopolitan mix. The brand has been around since 2011, and in 2017 we partnered to create an e-commerce platform that was functional and reflected the brand’s style and values.
Objective
- Previously, Confashion had a website and an online shop – our task was to combine the functions of both of these platforms into one e-commerce platform.
- Creating an e-commerce platform that properly highlights unique campaigns and lookbook shoots, while enabling an easy and user-friendly shopping experience.
- In order for Confashion to better tell its unique story, we also decided to create a blog.
- To do that, we both designed a mock-up of the site and created it. We also integrated the new shop with analytical and mailing tools. You can see the effect of our work at www.confashion.com.pl.
Solution proposal
- Creating a mock-up website including images and a functional e-shop.
- Launching the e-commerce platform on a popular CMS (WordPress and WooCommerce) allowing brand creators to change the content themselves.
- Integrating the shop with analytical and mailing tools.
- Conducting training and providing instructions on how to use the e-commerce platform for the brand’s team.
Results
