Center for Sleep Medicine Senare
Branding, naming, and brand language for a new brand – Center for Sleep Medicine Senare
Rok współpracy: 2024
Senare is the first center in Poland to comprehensively diagnose and treat all sleep problems – regardless of their cause. The company was founded out of a need to create a place that combines expert medical knowledge with a holistic, partnership-based approach to the patient.
The brand’s mission is not only treatment, but also education and supporting patients on their journey to better sleep and a better life. Senare is a space for modern sleep medicine – without white coats and distance, but with empathy, knowledge, and a modern approach to health, backed by the latest scientific research.
Objective
- After completing work on the brand strategy (which you can read about here), we began the process of building a cohesive and professional visual identity system.
- Creating a new brand from the ground up – with a unique name, visual identity, and brand language.
- Developing a visual system that would allow the brand to operate consistently across different channels (online, offline, clinic, education, and more).
- Designing ready-to-use materials for the launch of the company: from a brandbook to practical communication tools.
Solution proposal
- The branding process was preceded by an analytical and strategic phase: we conducted in-depth interviews with the team, a competitive and market context analysis, and strategic workshops. You can read about this phase here.
- As part of the naming process, we developed the name Senare – taking into account domain availability and legal aspects (such as the possibility of trademark registration within the EU).
- Based on the brand strategy, we created two moodboards presenting alternative visual directions for the brand.
- After selecting the final visual direction, we designed a complete brand book, including: logo and symbol, color palette and typography, brand slogan, and guidelines for applying branding across various media, formats, and contexts.
- We prepared the first implementation materials: business cards, brochures, presentation templates, and began the website development process (which you can read about here).
