This is the foundation for implementing any communication activities. It allows you to define a framework for all the steps you take: from the offer, through the choice of communication channels and forms of advertising, to your positioning in relation to your competitors. By working on a strategy, we thereby create the necessary signposts that not only speed up subsequent decision-making but also support you in moments of crisis, allowing you to introduce immediate and targeted responses.
Brand communication strategy. What does the process look like?
- We conduct analysis and in-depth interviews, learn about the expectations of potential customers and develop their paths of contact with the brand, both online and ofﬂine,
- we prepare and conduct strategy workshops during which we gather valuable information about your business, its values and objectives, as well as its environment,
- we develop a communication strategy document that presents the brand’s target groups, its story, distinguishing features, as well as recommendations for image building and tools to achieve the objectives.