Allity
Branding, naming, and brand language for a new GSM brand aligned with its strategy
Rok współpracy: 2023-2024
Allity is a brand that offers a wide portfolio of mobile accessories: from chargers, power banks, through cases and protective glasses, to accessories that facilitate the organization of electronics. The brand provides products that are all-in-one: they inspire trust (thanks to the materials and technology used), they focus on safety and maximum functionality and classic design. The brand is distributed on the Polish market and several foreign markets in the European Union.
Objective
- After completing the strategy and creating a name for the new brand (which you can read about here), it was time to create consistent branding.
- Developing branding, logo design, visual identity of the brand.
- Developing brand language, designing the first key physical materials, such as: packaging, digital communication, sales materials and more.
Solution proposal
- The process of creating branding for the brand was preceded by the analytical and strategic stages (analysis of customers, competition, company potential, strategic workshops in interdisciplinary teams), you can read more here.
- Based on the brand strategy, we created 2 initial branding proposals.
- Research and verification: we tested the developed branding among potential brand recipients to select the final visual language of the brand, best reflecting the values and associations that we wanted to communicate.
- Development of the Brand Manual.
- We developed visual guidelines for photo sessions, graphics, video production.
- We designed the first graphic materials, including packaging, sales offer, e-commerce layout, digital advertising graphics and others.
