Evolutionary rebranding for a brand with a tradition
AVES is a producer of premium quality cold cuts, delicatessen and deep-frozen convenience products. The brand, which has a loyal B2B and B2C client base and a very long (over 20 years) history, needed an evolution (not a revolution) in its branding.
- To maintain the recognition that the AVES brand enjoys among its customers, the new identity draws on the heritage of the company’s previous image. In its logo, as well as in its illustrations and colour palette, there are clear references to the elements the brand has previously used. The logotype is simple in form, with the letter V strongly evoking the previous logo, which will allow customers to easily identify an already familiar brand, and give it a more up-to-date look.