Heroes Diet
E-commerce of dietary catering to increase the conversion rate by 50%
Heroes Diet is a dietary catering service that operates in Warsaw and the surrounding areas. The brand has been on the market for several years and offers excellent quality meals, but it lacked some distinguishing features – also visual ones – compared to other catering companies. In view of the development plans of the company, we have started a business collaboration to create a new communication strategy and a consistent online and offline brand image.
Objective
- How to increase e-commerce conversion rate related to current and potential customers?
- How to increase store visibility and organic traffic in e-commerce?
Solution proposal
- Development of a new communication strategy for the brand, including identification of brand differentiators and defining target groups.
- Preparation of website and e-commerce design and graphic design in line with the new visual identity.
- Preparation of text and the photo shoot for e-commerce.
Outcomes:
-
50% increase in conversion rate
in the first month of publication of the new e-commerce.
-
1,470% increase in e-commerce sessions
year on year (in January, which is the most important month for the diet catering industry).
Client testimonials
“We evaluate the cooperation with the creative agency MOXIE very positively. We particularly appreciate the mutual communication, which has been a key factor with regard to the timely and efficient implementation of projects. MOXIE is a team of professionals who often come up with their own initiative and extra ideas. The strategic workshops conducted for us were a great dose of knowledge, and the created strategy is well thought out and coherent. All services have been provided at the greatest standard, therefore our cooperation will certainly last for a long time. We definitely recommend the services of MOXIE creative agency.”
