Dobrze Wyspani
Branding for a new medical brand
Rok współpracy: 2024
Dobrze Wyspani is a company born out of the need to redefine the perception of healthy sleep. The founders, initially operating in the medical sector through the sale of CPAP machines and specialized equipment for treating sleep apnea, decided to create a modern concept combining medical professionalism with a lifestyle-oriented approach. Dobrze Wyspani offers everything that supports healthy sleep, from technology to supplements and lifestyle accessories.
Challenges
- The owners of the store, specializing in medical equipment, decided to expand their product range and diversify sales channels by moving into e-commerce and creating a network of brick-and-mortar stores in the form of concept stores.
- Our goal was to develop a branding strategy that would break away from the brand’s purely medical associations, giving it a more lifestyle-focused and versatile character.
Solution proposal
- Our team carried out a comprehensive analysis of the market environment, identifying an untapped niche.
- By examining the competition and current trends, we discovered a growing demand for solutions that combine proven health benefits with a lifestyle approach.
- We organized strategic workshops to shape a brand vision integrating medical functionality with a modern image, culminating in a clear brand strategy for subsequent activities.
- Through a thorough naming process, we crafted a memorable name that reflects the brand’s character and offers broad communication possibilities.
- The branding was developed to fully translate these strategic goals into a cohesive, appealing image suited for a wide product range.
- Our design team created the logo, typography, and color palette, establishing a unified visual identity system.
- We compiled all elements into a brand manual, detailing their usage in digital channels, printed materials, and points of sale.
- Consistency in key visual elements and communication tools was ensured for both digital and offline channels.
- Finally, we introduced scalable solutions enabling the brand to sell products under its own identity, facilitating a smooth transition from a specialized offering to a prominent position in multi-brand and marketplace segments, and opening doors for partnerships with various suppliers and product categories.
