DietBox - diet catering
Influencer marketing raising the profile of diet catering
Rok współpracy: 2018
DietBox is a diet catering service which combines nutrition knowledge and delicious cuisine in a perfectly balanced way! Initially, the brand struggled with the problem of low recognition – it lacked features that would distinguish it from the competition and a refined image in the online world.
Objective
- Implementation of a coherent communication strategy.
- Increasing brand recognition.
Solution proposal
- Together with DietBox’s team we developed a communication plan perfectly reflecting the character of the brand, the implementation of which in specific media was supported by appropriately calibrated online campaigns.
- We selected appropriate influencer marketing activities.
Results
-
Over 50
free barter collaborations with popular Instagrammers in 12 months.
-
Reaching
over 2.5 million people in the target group.
-
+ 107%
year-on-year increase in e-commerce sales.
