DietBox - diet catering

Influencer marketing raising the profile of diet catering

Rok współpracy: 2018

DietBox is a diet catering service which combines nutrition knowledge and delicious cuisine in a perfectly balanced way! Initially, the brand struggled with the problem of low recognition – it lacked features that would distinguish it from the competition and a refined image in the online world.

Objective

  • Implementation of a coherent communication strategy.
  • Increasing brand recognition.

Solution proposal

  • Together with DietBox’s team we developed a communication plan perfectly reflecting the character of the brand, the implementation of which in specific media was supported by appropriately calibrated online campaigns.
  • We selected appropriate influencer marketing activities.

Results

  • Over 50

    free barter collaborations with popular Instagrammers in 12 months.

  • Reaching

    over 2.5 million people in the target group.

  • + 107%

    year-on-year increase in e-commerce sales.

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