Hammer Glass
Brand strategy for the technology sector
Hammer Glass is a Polish brand specializing in premium protection for electronic devices. The brand offers advanced protective glass, including the strongest sapphire glass available on the market. In collaboration with international manufacturers like Corning (the maker of Gorilla Glass), Hammer Glass produces protective glass that undergoes over 20 quality tests to meet the highest durability standards.
The company’s portfolio also includes the innovative Hammer Glass CUT plotter – a device equipped with a patented cutting head that ensures precise cuts, allowing perfect adaptation of protective films to any device model while maintaining full control over finish quality.
Challenge
- We faced the challenge of developing a comprehensive brand strategy and communication framework that would serve as the foundation for branding, a holistic communication plan, and the brand’s market entry.
- Our goal was to support the brand’s team in building a cohesive, impactful message and creating an effective market entry concept tailored to both Polish and international markets, targeting B2C and B2B customers.
- The strategy needed to serve as a direct starting point for both branding and market introduction plans – applicable in Poland and across the European Union.
- We are crafting a strategy that enables the brand to stand out, convey a clear value proposition, and establish a lasting position in a competitive landscape, providing the foundation for long-term growth and recognition.
Solution proposal
- We began by facilitating strategic workshops with representatives from various departments and the management team, moderating key discussions and integrating perspectives essential for developing a cohesive vision and the foundation of the brand.
- We crafted the brand’s core slogan and key differentiators, giving it a unique identity.
- We developed a communication style that precisely defines how the brand should speak about itself and to its audience – encompassing both textual content and the visual tone that ensures a consistent image across all channels.
- Our focus included selecting the narrative and creative elements, including storytelling for advertising video materials.
- We created a visual communication system and a comprehensive brand manual, which includes detailed guidelines on visual identity, as well as an action strategy covering packaging, application design, branding, and the website’s appearance.
- We coordinated implementation teams and selected subcontractors for materials production, ensuring consistency and high quality at every stage of execution.
Results
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Brand strategy and action plan
We created a comprehensive strategic document defining the brand’s development and communication directions, building a solid foundation for differentiation in the market. The strategy includes an action plan for both the Polish market and international markets within the European Union.
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Consistent brand story
We outlined the brand story, values, and unique attributes, and developed a cohesive communication style – both verbal and visual. This enables the brand to consistently build relationships with its audience and deliver a clear, engaging message across all channels: from physical retail points to social media and video campaigns.
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Implementation plan and coordination
We translated the strategy into actionable steps, including detailed guidelines and recommendations for trade booths, sales materials, catalogs, and product lines. We launched the brand’s social media channels with ongoing communication and managed the entire influencer marketing process – from research and ambassador acquisition to negotiations and campaign execution. The comprehensive plan and coordination ensure consistent and effective brand communication at every stage of market entry.
