JukaMedical
Social Media accentuating brand differentiators in the beauty sector
Rok współpracy: 2018
JukaMedical is a Poznań-based beauty parlour specialising in cosmetology, podology and aesthetic medicine. One of the most popular services among customers is hand care and manicure, which – through our activities – has become a trademark of the brand.
Objective
- Increasing the brand recognition.
- Making the salon’s social media stand out from the competition.
Solution proposal
- We devised a new communication concept, the key element of which was showcasing nail designs in an neat and unconventional way.
- We made photoshoots that truly captured the overhauled feel of the brand.
- We made sure the new content is put into practice by handling its social media.
- We also handled the process of optimising online campaign to spread the content among potential clients.
Results
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First 5 months
into our cooperation we increased the brand outreach 10-fold.
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At the same time,
the salon doubled the number of the employed specialists and expanded its portfolio of services.
