Online campaigns (Google Ads & Facebook Ads) for the development industry

Rok współpracy: 2022

Proneko is a professional property development company from Gdańsk that designs and builds high-standard functional flats. It operates according to the idea of ‘More than Building’ – it also takes care of the arrangement of communal spaces and recreational areas in its developments. Customers can count on the support of advisors during the home-buying process, and the brand uses top-quality materials and modern technology to ensure the durability and reliability of the flats.


  • Acquiring new customers for the brand and supporting the sales process through Google Ads and Social Ads campaigns.

Solution proposal

  • We created coherent communication taking into account the brand’s key USPs and defined detailed target groups.
  • On the basis of the established objectives, we created a number of different advertising formats and used remarketing from previous activities.
  • We launched several types of Social Ads and Google Ads campaigns, differentiated by advertising objectives, tailored to the different stages of the sales funnel.
  • We connected the relevant analytical tools, including: Google Tag Manager and Facebook Pixel.


  • + 680% conversions

    + 680% increase in conversions

    After implementing the right events in GTM and optimising Google Ads campaigns, the number of conversions grew by + 680% in one quarter.

  • 2x higher CTR

    2x higher CTR

    Over the quarter, CTR from Google Ads search campaigns more than doubled.

  • + 281% leads

    + 281% increase in leads

    In one quarter of running Facebook Ads campaigns, we saw an increase of almost 300% in acquired leads.

Kreacja social ads inwestycje przyciągające klientów
Kreacja social ads dotycząca mieszkania w zielonym sercu miasta
Kreacja social ads dotycząca pierwszego mieszkania w Gdańsku
Kreacja social ads dotycząca pierwszego własnego mieszkania
Kreacja social ads o elastycznym terminie rezerwacji mieszkań

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