Proneko
Online campaigns (Google Ads & Facebook Ads) for the development industry
Proneko is a professional property development company from Gdańsk that designs and builds high-standard functional flats. It operates according to the idea of ‘More than Building’ – it also takes care of the arrangement of communal spaces and recreational areas in its developments. Customers can count on the support of advisors during the home-buying process, and the brand uses top-quality materials and modern technology to ensure the durability and reliability of the flats.
Objective
- Acquiring new customers for the brand and supporting the sales process through Google Ads and Social Ads campaigns.
Solution proposal
- We created coherent communication taking into account the brand’s key USPs and defined detailed target groups.
- On the basis of the established objectives, we created a number of different advertising formats and used remarketing from previous activities.
- We launched several types of Social Ads and Google Ads campaigns, differentiated by advertising objectives, tailored to the different stages of the sales funnel.
- We connected the relevant analytical tools, including: Google Tag Manager and Facebook Pixel.
Results
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+ 680% increase in conversions
After implementing the right events in GTM and optimising Google Ads campaigns, the number of conversions grew by + 680% in one quarter.
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2x higher CTR
Over the quarter, CTR from Google Ads search campaigns more than doubled.
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+ 281% increase in leads
In one quarter of running Facebook Ads campaigns, we saw an increase of almost 300% in acquired leads.
