MSI solution
Rebranding and creation of a complete visual identity for an automotive industry company
Rok współpracy: 2024

MSI is an international technology company specializing in the design, programming, and optimization of production automation systems, particularly in the automotive industry. With over 10 years of experience, MSI provides comprehensive solutions for clients worldwide, helping them increase the efficiency and quality of their production processes.
Objective
- MSI approached us with a need to refresh its image. Despite having a logo, the company lacked a visual identity system that would reflect its character and operations. The challenge was to carry out a rebranding that would incorporate the existing logo while creating a cohesive, modern brand image.
Solution proposal
- We began by conducting strategic workshops with the company’s founders, focusing on a thorough understanding of MSI’s key values, long-term goals, and unique brand differentiators.
- Based on the insights gathered, we developed a unique value proposition that highlighted the company’s identity and USP, which became the foundation for the subsequent stages of the rebranding process.
- We prepared a refreshed version of the logo, taking into account the specifics of the automotive industry. The existing logo was redesigned with the goal of creating a complete visual identity, which the company had not previously possessed.
- We developed a full brand manual, based on the precisely defined brand differentiators of MSI. This process involved selecting a harmonious color palette, choosing complementary typography, and establishing consistent guidelines for graphic presentation.
- We prepared a set of communication materials, including an informational brochure serving as a key promotional tool, professionally designed business cards, and a cohesive business presentation template. Each of these elements was developed in line with the new visual identity, effectively supporting the company’s sales and image-building efforts.













