Fit Szef
Rebranding for diet catering
Rok współpracy: 2022
Fit Szef Diet Catering was founded in 2014 out of a genuine passion and love for healthy living. This is the reason why the company prepares its dishes only with tried and tested products from local producers, without using highly processed products, sugars or artificial additives.
After several years in business and in connection with planned steps to further develop the service portfolio, the brand’s owners decided it was time to refresh its image.
Objective
- Developing a new branding to support the core idea and the slogan “Zdrowy styl życia ma smak” (“Healthy lifestyle tastes good”). The logotype and main graphic sign are placed in a circle. It is to evoke the shape of a plate and cutlery, as well as of the seal of quality.
- The branding has been expanded to include a secondary colour scheme that combines with the main colours to communicate the extensive portfolio of products and services.
