Okolice Ciała
Rebranding of Okolice Ciała development platform
Rok współpracy: 2023
Okolice Ciała, a development platform created by Marianna Gierszewska, is an innovative, real support for women fostering their personal development. Through various educational forms, such as on-site workshops, online courses and one-to-one consultations, women have an opportunity to learn new skills and discover their potential.
Objective
- Sorting out the visual identity of the brand and proposing a new logo.
- Creating a sub-brand to correspond with the existing brand and support growth with new product groups.
Solution proposal
- On the basis of conducted branding workshops, we prepared 2 proposals for a new visual identity for the brand.
- In the end, respecting the brand’s attachment to the tree symbol, we created a logo for Okolice Ciała in which the signet very directly refers to it, while being simple enough to be implemented in a variety of media (online, physical products or print).
- We created a name for the new sub-brand that is consistent with the brand values.
