Lafrentz Home - sales process
Optimization of the B2B sales process in the real estate industry
Lafrentz Home is a Polish brand operating within the Lafrentz Group, specializing in comprehensive interior renovation and finishing services provided on a “turnkey” basis – from concept and design, through execution, to handing over the finished space to the client. The brand is built on over 30 years of experience in the construction industry.
The Lafrentz Home team aims to change the stereotypical perception of renovations as a stressful process by offering professional support, consultancy, and an individual project manager at every stage of cooperation.
Optimization of the sales process for Lafrentz Home
- We have been cooperating with Lafrentz Home since 2022: we started by creating a brand strategy, followed by implementation including marketing activities and online campaigns. In 2025, based on the analysis of reports and contact sources, we identified a key area and growth potential: the partner channel (developers).
- Data showed that individual clients referred by developers make decisions faster and finalize purchases more often than those acquired through online advertisements. Despite this, relations with business partners were not fully structured, which made it difficult for the sales department to scale sales activities.
Business challenges
- Live business meetings with developers were always effective, but there was a lack of repeatable tools and procedures that would provide real support for the sales department.
- Cooperation between the brand and B2B partners often ended with the presentation of a show apartment to potential end-clients. Our goal was to reach a situation where Lafrentz Home services were actively recommended by the developer’s sales agents as early as the apartment sale stage.
- We knew that the sales representative on the developer’s side had to feel a real benefit and a connection with the brand to want to recommend it to their clients.
Objective
- Increase the number of individual clients acquired through developer referrals.
- Strengthen business relationships and standardize the process for the sales department.
- Equip the sales department with specific tools to support their daily work.
What did we do?
We focused on creating a cooperation and onboarding process for partners that supports sales, builds relationships, and enables the scaling of activities.
Our activities included:
- Analysis and diagnosis: We conducted a lead analysis and diagnosed challenges in the area of partner cooperation.
- Strategic workshop: We organized a workshop with the sales team focused on the barriers, frustrations, and needs of B2B partners.
- Process development: We created a full partner cooperation process – from partner selection to onboarding and relationship maintenance.
- Creation of tools for sales representatives: We prepared a ready-made set of materials, including:
- USP (unique selling proposition) and offer differentiators for developers.
- Sales arguments as well as scripts for conversations and meetings.
- B2B presentation and case studies.
- Onboarding materials and a dedicated partner subpage.
- Relationship activity planning: We planned a cycle of partner breakfasts and quarterly meetings, focusing on an informal and relationship-based form of contact.
- Sales management: We established clear quarterly priorities and a task list for the sales department.
Effects
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Process scalability
A clear, repeatable sales process for the sales department that can be scaled and implemented regardless of team turnover.
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B2B relationships
Greater partner engagement and better quality of cooperation thanks to tailored communication.
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Increase in leads
Organized activities, an increase in the number of referral leads, and a shortened customer decision path.
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Networking
Positive feedback from partners after the first onboarding meetings and partner breakfasts.
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Market position
Increased awareness of the Lafrentz Home brand among developers and strengthening the brand’s position as a trusted business partner.
Client testimonials
I hereby confirm that inACT sp. z o.o., the owner of the MOX!E creative agency brand, in the period from April 2022, has been conducting marketing and communication activities for the LafHome brand, including:
- creating the brand strategy and communication strategy based on the process of:
- brand analysis: existing materials, social media audit, and Google Analytics, by conducting in-depth interviews with brand representatives,
- workshop activities: preparation and moderation of 2 workshop meetings with brand representatives,
- developing the brand strategy document,
- developing the communication strategy document.
- providing ongoing communication services for the brand in the scope of:
- Social Media: Facebook, Instagram, LinkedIn,
- Performance marketing – Google Ads, Social Ads,
- continuous marketing advisory and consulting, creating content and concepts for selected additional communication activities.
At the same time, I confirm that the services are performed properly, in a timely manner, and with commitment from the MOX!E agency team. We appreciate the creativity of the MOX!E team and their commitment to our cooperation. We feel well taken care of and know that we can count on their support in every area of marketing activities.
