Social media in the service of ecology
For years, Aquanet has been making sure that the residents of Poznań and nearby municipalities never run out of clean water in their taps. The company’s area of expertise includes the treatment, purification and quality testing of this valuable resource.
With the well-being of its customers in mind, the company has carried out a number of social and educational activities so far. One of these is Aquanet Retention – a brand project that encourages the storage and reuse of rainwater in industry and households.
- Raising awareness of water retention among Poznań residents through social media activities.
- Before launching any activities, we prepared a communication concept, an important element of which was to present interesting facts and practical advice on water retention in every household.
- We created a media plan containing recommended channels, tools and advertising budgets to reach a specific target group.
- We dealt with preparing, publishing and promoting content on the Facebook platform using social ads campaigns, as well as the moderation of activity on the profile.
The posted content had an outreach of over 25,000 people every month.
Over time, we have seen a growing interest in the topic of retention and a steady increase in the number of shares of the published posts.