nōee - psychobiotyk
Branding and naming for a new Brand producing a new Generation of probiotics - psychobiotyk
Rok współpracy: 2024
Nōee is the first liquid psychobiotic on the market that has a beneficial effect on the intestinal microbiome, thanks to which it supports mental health, restores peace and balance. The brand aims to promote and normalize self-care and mental health, and the liquid psychobiotic nōee is the first product in the company’s portfolio.
Objective
- Creating a name for the new brand.
- Developing branding for the new brand, including: visual language and brand language (for the first product).
- Designing the packaging design for the brand’s first product.
Solution proposal
- We started our work with conducting strategic workshops with the main brand team members. Based on the brand strategy created during the workshop we developed two concepts of visual language, one of which was selected for further development.
- Based on the chosen moodboard, we built a coherent visual identification system (from logo, to colors, illustrations and typography), which took into account the possibility of developing product packaging and its differentiation within the branding, ensuring a clear differentiation of the offer within a single brand.
- We translated the branding into key media and materials, including: individual and collective packaging, social media, inspirations for e-commerce.
- In parallel to work on the visual setting of the brand, we carried out the process of creating a name (naming), as part of which we prepared several proposals of names consistent with the brand strategy and initially verified in terms of the possibility of registering the name and logo in Poland and the European Union.
- We developed the language of communication and the brand story for the packaging of the first product.
