Ariel Modrzyk - physiotherapy
Google Search campaigns for a physiotherapy clinic to expand the client base
Ariel Modrzyk is a physiotherapist specializing in the FDM method (fascial distortion model). He runs a physiotherapy office in Poznań and as a manual therapist deals with orthopedic injuries, rehabilitation and eliminating the causes of pain in the body. In his work, he thinks about the body in a holistic way, which makes him interested in topics that go beyond physiotherapy and a mechanical approach to the human body.
Objective
- After completing the successful cooperation phase on creating a website for the brand (which you can read about here), we were invited to run performance campaigns aimed at generating a larger base of new clients.
- Increasing brand recognition and generating inquiries for new physiotherapist visits, including: online bookings and phone calls.
Solution proposal
- Preparation of a plan and recommendations for the most optimal type of campaign adjusted to the brand budget within Google Ads.
- Preparation of the keyword phrase proposals based on the google keyword planner. Preparation of the text creations.
- We connected analytical tools, including GTM (google tag manager), implemented appropriate events (conversions) needed for correct analysis and optimization of the campaign, developed a report in Looker Studio.
- We work on ongoing optimization and development of the campaign.
Results
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Campaign ROAS at the level of 559%
After only 6 months of starting advertising activities in Google Ads, thanks to the optimizations, we managed to achieve ROAS (Return On Ad Spend) at the level of 559%.
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CTR of selected campaign groups at over 20%
As part of continuous campaign optimization and thanks to regular flow of information between our specialist and the brand owner, we managed to find a niche and a group of queries in the keyword planner that are ignored in the industry, but have great business potential for the company. As part of the Google search campaign for this group of queries, we achieve over 20% CTR.
