DietBox - Google Ads
Google Ads campaign for diet catering
DietBox is a diet catering service operating in Warsaw and several other Polish cities. As MOX!E, we had the pleasure of working with the brand for over 3 years, during which we were responsible for brand communication strategy, influencer marketing, online campaigns (Social & Google Ads) and social media support (Facebook and Instagram), among other things.
Objective
- In December 2018, together with the brand owners, we came to the conclusion that Google Ads campaigns run by the brand’s external subcontractor were ineffective – they had a high CPC and the advertising potential of this channel was not being properly utilised.
Solution proposal
- We offered to take over the management of the Google Ads campaign.
- We designed completely new creatives.
- We adjusted the Google Ads advertising strategy to the activities carried out with Facebook Ads.
- Introduction of new keywords and target groups and optimisation of campaign bids.
Results
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Reduction of CPC by 85%
The cost per click ratio of Google Ads campaigns has decreased by over 80%.
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The number of sessions
The number of sessions from Google Ads campaigns on the website increased by over 300%.
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An increase
in Google Ads conversion rate. e-commerce sales conversion rate from Google Ads campaigns increased by 120%.
Client testimonials
“Since 2017, MOXIE creative agency has been a partner of DietBox diet catering company in the following fields: brand operations consulting, social media marketing, influencer marketing, graphic project implementation, email marketing, content marketing.
The MOXIE creative agency team is responsible for: recommendations and on-going consulting for the Board in the area of brand image, changes to the offer, marketing campaigns and for the Customer Service team in the area of communication. Moreover, it is in charge of: communication strategy in social media, servicing social media profiles (Facebook, Instagram), preparing and running advertising campaigns in social media (Facebook, Instagram), cooperating with influencers, editing blog texts, implementation of graphic projects and supervision over their production processes.
At the same time, we confirm that the services are performed properly, on time and – with commitment.”
