DietBox - Google Ads
Google Ads campaign for diet catering
Rok współpracy: 2019
DietBox is a diet catering service operating in Warsaw and several other Polish cities. As MOX!E, we had the pleasure of working with the brand for over 3 years, during which we were responsible for brand communication strategy, influencer marketing, online campaigns (Social & Google Ads) and social media support (Facebook and Instagram), among other things.
Objective
- In December 2018, together with the brand owners, we came to the conclusion that Google Ads campaigns run by the brand’s external subcontractor were ineffective – they had a high CPC and the advertising potential of this channel was not being properly utilised.
Solution proposal
- We offered to take over the management of the Google Ads campaign.
- We designed completely new creatives.
- We adjusted the Google Ads advertising strategy to the activities carried out with Facebook Ads.
- Introduction of new keywords and target groups and optimisation of campaign bids.
Results
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Reduction of CPC by 85%
The cost per click ratio of Google Ads campaigns has decreased by over 80%.
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The number of sessions
The number of sessions from Google Ads campaigns on the website increased by over 300%.
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An increase
in Google Ads conversion rate. e-commerce sales conversion rate from Google Ads campaigns increased by 120%.
