Implementation of the communication strategy in the image campaign of a fashion brand
QUIOSQUE is a Polish clothing brand created with mature women in mind, with which we have been cooperating for many years. In autumn 2019, there was a need to refresh and rejuvenate the brand image and a new visual representation of the slogan “We are different, we are beautiful”.
We came up with a brand-new creative concept for the autumn/winter 2019/20 image shoot. For this campaign we invited top model, Barbara Milewicz, who was the face of the first cover of the Polish ELLE. Maria Gaca and Patrycja Laufer also took part in the session, and all the photographs are by Małgorzata Turczyńska.