Lafrentz Group
Website for construction industry brand groups
Rok współpracy: 2024
Lafrentz Group is a well-established company with thirty years of experience, an expert in infrastructure, construction and renewable energy. It offers a full range of services from design, construction and supervision to advanced finishes and renewable energy projects.
Challenge
- Each of the Lafrentz Group’s brands, created at different times, was characterized by a different visual identity and communication style. Despite these differences, brands have often collaborated, creating synergies and completing complex investment projects.
- The creation of the new website is aimed at unifying communications following the rebranding of the Lafrentz Group, as well as designing dedicated subpages for each of the brands that make up the group.
Solution proposal
- We conducted comprehensive interviews with brand managers and directors, which enabled us to map key needs and expectations for the new website. We then held two workshops to detail the needs of all the company’s departments for the new website.
- Using the perspectives of different client groups and departments within the organization, we created a site architecture proposal and interactive mockups that showed user flow. We have developed compatible corresponding designs for mobile and desktop devices.
- We prepared texts in line with the brand strategy and optimized for SEO. We programmed and deployed the site on a WordPress CMS, tested it on various devices, and plugged in analytics in the form of Google Analytics and GTM, ensuring that all pixels and other analytics were configured correctly.
- We also created a user manual for the site, allowing clients to manage the content themselves. Our projects are individually designed from scratch, ensuring a unique design tailored to the specific needs of each brand that is part of the Lafrentz Group.
