How did we combine digital and offline to drive +810% more conversions
Digital campaigns as an effective response to a challenging real estate market
Rok współpracy: 2023-2024
Proneko is a professional real estate developer from Gdańsk, designing and building high-quality, functional apartments. The company operates under the idea of “More than building,” taking care not only of the homes themselves but also of shared spaces and recreational areas within its developments. Buyers can rely on expert advisors throughout the purchase process, while the brand uses top-grade materials and modern technologies to ensure durability and long-term reliability of its properties.
Business challenge
- Early 2023 brought exceptional headwinds for the real estate market. High inflation, rising interest rates, and limited access to mortgages effectively cooled demand – many potential buyers postponed purchasing decisions.
- At the same time, a new variable emerged that could reshape the landscape: the announced government program “Safe 2% Mortgage.” With no clarity on when or in what form it would launch, Proneko needed not only flexibility, but proactive communication that would build trust and sustain interest despite unfavorable market conditions.
Strategy & approach
Our goal was to cover the full sales funnel. We combined digital activity (performance and brand campaigns) with offline touchpoints supporting final purchase decisions:
- A flexible reservation offer to address uncertainty
We recommended Proneko introduce an extended apartment reservation period—up to six months. This allowed customers to secure a unit earlier and take advantage of the preferential mortgage once the program went live. This simple move significantly lowered the entry barrier and enabled more effective messaging in digital campaigns. - A multi-channel digital campaign
At the start of Q2, we launched a coordinated online campaign including:
– Facebook Ads – traffic and conversion campaigns tailored to specific stages of the decision funnel.
– Google Search & GDN – targeting users with high purchase intent; early optimizations delivered a clear CTR uplift and better traffic quality.
– YouTube Ads – brand-building activity to expand reach within key audiences.
This sequence created a strong foundation for scaling results further. - A brand ambassador as a performance catalyst
We brought brand ambassador Janusz Chabior into the communication. Creatives featuring him delivered another CTR increase and higher landing-page views in Facebook Ads. The ambassador’s authentic image boosted conversion rates by shortening the distance between first contact and purchase decision. - Open-house events – digital drives offline
We recommended organizing and digitally promoting an open-house event. Online campaigns generated strong attendance, with many visitors learning about the event through ads. On site, reservation agreements were signed, confirming that digital initiatives translated directly into real sales outcomes.
Results delivered
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+810% increase in conversions in Q1
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2x higher CTR
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+58% growth in branded searches
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+114% increase in website views in Q1
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+76% higher website traffic driven by the ambassador campaign
