Wino od chłopaków
Lead generation - online campaign
Wino od Chłopaków is one of the first prosecco vans in Poland that you can hire for your event. Whether you are organising a wedding reception, a birthday party, a bachelorette party or an outdoor corporate event, a mobile bar in the form of a classic Italian Piaggio microbus is a great attraction that your guests will definitely remember for a long time!
However, despite the having an original idea, the brand struggled with increasing competition, insufficient market recognition and a low number of bookings before we began our collaboration.
Objective
- Increasing the number of enquiries for prosecco van bookings and increasing sales.
Solution proposal
- We started our cooperation by creating a brand communication strategy, based on which we prepared an online campaign strategy for channels such as Facebook and Instagram.
- We followed this up with targeting, ongoing maintenance and optimisation of Social Ads campaigns.
Results
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With Social Ads
the brand gained over 500 enquiries.
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After 4 weeks
of lead generation campaigns, the prosecco van booking calendar was full for the next 12 months.
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The success
exceeded the customer’s expectations and then the Wino od Chłopaków brand decided to expand its fleet.
