Rebranding for a professional conference
100% Ratail&Fashion is the largest conference bringing together the leaders of Polish clothing, footwear and lingerie brands. It is also a platform for discussing trends and sharing tools, knowledge and case studies on fashion business management.
In 2018, we were tasked with updating the image of the conference, with the previous visual identity becoming outdated and evoking ideas closer to sporting events than fashion.
Based on the updated brand strategy, we created its new visual language.
The logo, together with the visual communication concept, alluded to fashion collages, which made it possible to showcase in year-round communication the brands cooperating with the conference.
The process of change was taken further by preparing a new intuitive website for the event and refreshing the formula of the content published on social media and mailed as newsletters.
2x more sessions
With the changes that we have made, the number of visits to the conference website has increased by 108%.
A 20% increase in NPS score
At the same time, an increase in ratings of customer loyalty to the brand was recorded.