100% Retail&Fashion
Rebranding for a professional conference
Rok współpracy: 2018
100% Ratail&Fashion is the largest conference bringing together the leaders of Polish clothing, footwear and lingerie brands. It is also a platform for discussing trends and sharing tools, knowledge and case studies on fashion business management.
Objective
- In 2018, we were tasked with updating the image of the conference, with the previous visual identity becoming outdated and evoking ideas closer to sporting events than fashion.
Solution proposal
- Based on the updated brand strategy, we created its new visual language.
- The logo, together with the visual communication concept, alluded to fashion collages, which made it possible to showcase in year-round communication the brands cooperating with the conference.
- The process of change was taken further by preparing a new intuitive website for the event and refreshing the formula of the content published on social media and mailed as newsletters.
Results
-
2x more sessions
With the changes that we have made, the number of visits to the conference website has increased by 108%.
-
A 20% increase in NPS score
At the same time, an increase in ratings of customer loyalty to the brand was recorded.
