DataPax
Strategy of a company in the manufacturing and logistics sector
DataPax specializes in optimizing production and distribution systems, increasing their efficiency. The company offers comprehensive consulting services, including process analysis, change recommendations and implementation of new solutions. Through advanced technology and automation, DataPax helps manufacturing and distribution companies eliminate problems such as information chaos, increased operating costs, labor shortages, limited product availability and extended lead times on orders.
Challenge
- DataPax has decided to refresh its image and create a new website. The process revealed a lack of clear brand differentiators, complicating the determination of the site’s content. In the absence of a clear strategic and communications focus, they asked us to develop a coherent strategy that precisely defines the offer and reinforces the organization’s message.
Solution proposal
- We conducted comprehensive interviews with brand developers to map key industry trends, client buying behavior, market opportunities and organizational strengths.
- We conducted qualitative research with existing clients and gathered important insights to help develop the communication of the brand’s offer and value proposition.
- We analyzed the language and communication channels of competing companies in the Polish market and gathered inspiration and benchmarks from foreign brands.
- We prepared and moderated two workshops with DataPax’s interdisciplinary team. We worked on insights selected through research and analysis, responded to clients’ pain points, and developed a unique value proposition (UVP) and key brand benefits (RTB), ensuring that the strategy was consistent with market expectations.
Results
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Brand strategy
We have developed a brand strategy that emphasizes DataPax’s competitive advantages, defines the scope of its consulting service offerings and highlights the benefits of consulting.
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Offer in 3 easy steps
We have developed a concrete and understandable offer of consulting services, divided into a process consisting of 3 stages. This made DataPax’s offerings clearer to clients and the sales team.
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Sales arguments
Sales arguments based on real cases and the company’s offerings were created for key stakeholders such as directors, managers and line managers. This keeps the language of benefits focused on their individual needs and expectations, further strengthening the effectiveness of brand communication.
