Vegab
Social media for a food service franchise
Vegab is a well-known brand in Poland that combines healthy street food with ethical practices. The catering network, operating under the franchise model, was established in Kraków and has one objective: to infect people with the love of plant-based cuisine. With their innovative approach to vegan cuisine, the Vegab team creates a welcoming space regardless of culinary preferences, and their iconic v-meat has convinced more than a few “carnivores” to try plant-based dishes.
Objective
- Building a love brand – image of a brand that has actual personal relationship with its audience.
- Increasing sales volume.
- Popularising a plant-based lifestyle among daily meat eaters.
Solution proposal
- We began our collaboration by refreshing the brand’s communication strategy in Social Media.
- On this basis, we created guidelines for the published content and moodboards presenting the new visual language of the Vegab brand.
- We handle the day-to-day operation of social media – from a concept, to texts and graphics, to the creation of RTMs, to the moderation of comments and private messages.
- Our tasks also include running and optimising online campaigns (Facebook Ads and Instagram Ads).
- In addition, we also create blog posts for the website of the franchise.
Results
-
We managed
to achieve a 15-fold increase in engagement over content previously published by the brand on Facebook.
-
RTMs
we devised reached over 100,000 people.
-
In the first 3 months
of our cooperation, the reach of Social Ads campaigns saw an almost 10-fold increase compared to the same period in 2020.
Client testimonials
“We started our collaboration recently, but we quickly noticed increased traffic both on social media and in our restaurant. We hope this is just the beginning of a long and fruitful partnership. :)”
