Nationwide image campaign for online tutoring platform
Zalap.pl is a unique tutoring platform combining the features of a modern tool for learning and a base for enthusiasts of teaching. By moving learning to the online world, the brand has made it possible for students to have free access to tutoring not only at the time it is convenient for them, but most importantly from anywhere in the world without having to leave their homes. In addition, with the features available on the platform, such as e-whiteboard and video notes, the difficulties associated with remote learning are a relic of the past. It’s a perfect solution!
Our main task was devising and implementing the 2021 image campaign. In order to reach as many people as possible with the brand’s activities, we focused on extensive operations.
- Increasing the brand recognisability.
- Based on the brand objectives and the identified target groups and trend analysis, we developed the creative concept for the campaign and its main slogan – “Get it your own way!”.
- We also prepared the concepts for 6 advertising spots and produced the photoshoot and ad video spots.
- Our tasks also include taking care of content on social media and ongoing maintenance of online campaigns (Google Ads: Display, Search and Remarketing, YouTube Ads, Social Ads and coordination of VOD campaigns).
- As an additional solution, we also developed a learning styles test to allow each individual to tailor their preferred way of absorbing knowledge to their individual needs, and for the brand to build a database of email addresses.