Hammer Glass
Branding for a protective glass manufacturer
Rok współpracy: 2023
Hammer Glass is a Polish brand specializing in premium protection for electronic devices. The brand offers advanced protective glass, including the strongest sapphire glass available on the market. In collaboration with international manufacturers like Corning (the maker of Gorilla Glass), Hammer Glass produces protective glass that undergoes over 20 quality tests to meet the highest durability standards.
The company’s portfolio also includes the innovative Hammer Glass CUT plotter – a device equipped with a patented cutting head that ensures precise cuts, allowing perfect adaptation of protective films to any device model while maintaining full control over finish quality.
Challenge
- Creating a cohesive branding strategy for a new brand based on the strategy we developed.
- Developing the application of branding to three key product lines. Each line represents unique features, and the branding must reflect their diversity while simultaneously building a unified brand image.
Solution proposal
- We began by developing a comprehensive brand strategy, which you can explore [here]. From there, we created two concepts for the visual language, one of which was selected for further development.
- Based on this chosen concept, we built a cohesive visual identity system that accounted for the potential expansion of three key product lines: Corning, Flex, and Sapphire. This system ensures clear differentiation of the product offerings while maintaining a unified brand image.
- We translated the branding into key media and materials, including packaging designs, UX/UI design for a mobile app, B2C e-commerce, business cards, catalogs, and sales presentations. Every element was designed with a focus on the brand’s consistent image, ensuring it stands out in the market.
- The result is a comprehensive visual identity system ready for deployment across digital channels, physical retail spaces, trade shows, outdoor advertising, and more. This system supports a professional brand image and facilitates the brand’s effective market entry.
