Hammer Glass CUT
Branding and mobile app for a new product in the GSM sector
Rok współpracy: 2024
Hammer Glass is a Polish brand specializing in premium protection for electronic devices. The brand offers advanced protective glass, including the strongest sapphire glass available on the market. In collaboration with international manufacturers like Corning (the maker of Gorilla Glass), Hammer Glass produces protective glass that undergoes over 20 quality tests to meet the highest durability standards.
The company’s portfolio also includes the innovative Hammer Glass Cut plotter – a device equipped with a patented cutting head that ensures precise cuts, allowing perfect adaptation of protective films to any device model while maintaining full control over finish quality.
Objective
- After a successful collaboration on the brand strategy and branding for Hammer Glass, we were invited to take on another exciting project. Our task was to develop the complete branding for the CUT Series – Hammer Glass’s new product, a plotter designed for customizing protective glass.
- Our goal was to create a visual identity that both reflects the unique character of this new line and maintains consistency with the rest of the Hammer Glass product portfolio.
Solution proposal
- Building on the Hammer Glass brand strategy and existing branding, we developed a distinctive identity for the new Hammer Glass CUT plotter, which required a unique name and a dedicated communication concept.
- The entire design was based on the idea of precision and sharpness, represented through silver accents and a minimalist, elegant logo that underscores the professionalism and technological sophistication of the product.
- We provided detailed recommendations for the plotter’s appearance, packaging designs for films at retail stands, and instructional materials for sales staff. Additionally, we created 3D renders of the product.
- To support communication for the Cut Series, we developed essential branding elements, building a cohesive visual system that distinguishes the line in the market and highlights its unique features.
- We also designed the UX/UI of a mobile application, ensuring its alignment with the overall Hammer Glass branding.
